A good logo design could be a tough one to come up with. Sometimes it could take months if not years to evolve a logo into its perfect form. It is important for a business to have an icon that can be used across the board with all different types of media. My approach to logo design is to start as basic as possible. I like to create a simple black and white vector graphic as a foundation. Then I like to add colors and other effects to spruce it up and give it more pop. This way you have a logo that could look clean when doing a print ad for a newspaper when you are limited to gray scale colorways, yet you can still get as fancy as you want when taking it to more colorful medias.